What Convinced Troy Clark That 1 Painter Was The Right Fit For Him

What was Troy Clark’s career before joining That 1 Painter?

Before launching That 1 Painter Richmond, Troy Clark spent his career in the exterior remodeling industry. His work involved windows, siding, roofing, doors, and a range of other large-scale home improvement services. Over time, Troy climbed through the ranks of his organization until he reached the position of general manager.

While he enjoyed the work, something inside him began to shift. One day, as he was managing the daily operations of someone else’s company, he realized that he was ready for more. He enjoyed leading teams, guiding customers, and overseeing projects, but he found himself wanting to do it on his own terms. He wanted ownership, not just responsibility. He wanted freedom, not just a title.

This realization led Troy to begin researching business opportunities that aligned with his skill set, his passion for service, and his desire to build something meaningful. That search ultimately brought him to That 1 Painter and the ResiBrands family, an opportunity he now calls the perfect next chapter of his career.

Why did Troy decide to take the leap into franchise ownership?

Troy decided to take the leap into franchising for one major reason: he wanted control over his future. While his previous role as a general manager was rewarding, he could not ignore the feeling that he was building someone else's vision instead of his own.

He wanted:

• The ability to steer a business in the direction he believed in
• The opportunity to make decisions without limitations
• The freedom to shape company culture and values
• A path that aligned with his long-term goals
• The chance to create something with his own name on it

Troy realized that franchising could give him the structure of a proven business model while also giving him the independence he desired. Once he began researching ResiBrands and That 1 Painter, he felt confident that he had found the right place to bring his vision to life.

What stood out to Troy about ResiBrands?

One of the first things that captured Troy’s attention was the energy and innovation within ResiBrands. He immediately noticed that despite being a young company, ResiBrands already had a massive, motivated network of people aligned around a single mission: elevating home services with exceptional care, systems, and customer experiences.

What impressed Troy most was the combination of:

• Creativity
• Willingness to try new ideas
• Cutting-edge marketing direction
• Forward-thinking training and development
• Commitment to excellent customer experience

ResiBrands is not afraid to innovate, experiment, and lead the industry rather than follow it. For Troy, this mindset felt refreshing and inspiring. He describes ResiBrands as a company willing to be at the forefront of training, support, marketing, branding, and homeowner experience. The brand is constantly evolving, improving, and pushing franchisees toward success.

This forward momentum is what makes Troy so excited to be part of the organization. He believes the decisions being made today will pay huge dividends in the future.

How has becoming a franchisee impacted Troy’s ability to serve homeowners?

For Troy, one of the greatest rewards of owning That 1 Painter Richmond is the ability to help homeowners bring their vision to life. Many homeowners dream about transforming their spaces but lack the time, skill, or experience to do it themselves. Troy and his team step in to make those dreams a reality.

He sees each project as an opportunity to bring joy, comfort, and personality into a customer’s home. Whether it is refreshing a kitchen, repainting a living room, or transforming the exterior of a home, the impact is meaningful. Troy takes pride in being part of that transformation.

Becoming a franchise owner has given him the ability to:

• Improve the lives of homeowners
• Make meaningful updates to local homes
• Bring creative visions to life
• Help customers fall in love with their spaces again

Troy sees each project not just as a job, but as a way to help people feel proud of their homes.

How does Troy contribute to the community through his franchise?

Community involvement is one of Troy’s highest priorities. He believes that business ownership is not just about profit, but also about presence. As a franchise owner, he sees himself as a member of the community who has the responsibility to give back, support others, and be involved in local efforts.

Through That 1 Painter Richmond, Troy is able to:

• Create job opportunities
• Support charity projects
• Partner with local organizations
• Contribute to community growth
• Be actively involved where he lives and works

These efforts give Troy a deeper level of fulfillment and reinforce his commitment to serving others. He hopes to expand his involvement as the business grows and reach even more people within the Richmond community.

Why does Troy believe ResiBrands is positioned for long-term success?

Troy believes ResiBrands is set up for long-term success because of its culture of innovation, its supportive franchise network, and its commitment to being industry leaders. The company is not simply focused on rapid expansion. Instead, it is focused on building a strong foundation for long-term growth.

He has seen firsthand how the brand:

• Updates training rapidly
• Supports owners with coaching and clarity
• Develops new tools and systems proactively
• Encourages collaboration across all franchises
• Focuses on customer experience above all

Troy sees ResiBrands as a forward-thinking company with a strong vision for the future. Being part of this growth and evolution motivates him and gives him confidence in his decision to join the brand.

What does the future look like for Troy Clark and That 1 Painter Richmond?

Troy has big plans for the future. He hopes to grow his location, hire more team members, and expand into additional ResiBrands opportunities over time. He believes that franchise ownership has opened doors he never imagined during his years in exterior remodeling.

For Troy, business ownership is more than a job. It is a path to:

• Financial independence
• Personal fulfillment
• Greater impact on his community
• A lasting legacy he can be proud of

He is excited to continue growing with the brand, helping homeowners bring their dreams to life, and contributing to the success of ResiBrands long into the future.

What can future franchise owners learn from Troy’s experience?

Troy’s story highlights several key lessons for aspiring franchise owners:

• Ownership offers freedom that employment cannot
• Choosing the right brand creates long-term opportunity
• Innovation and strong culture matter
• Customer experience should be at the center of every decision
• Business ownership is a chance to make an impact in your community
• A good franchise system gives you clarity, confidence, and direction

Most importantly, Troy shows that when you align your values with the right franchise opportunity, you can build a business that serves customers, strengthens communities, and brings deep personal fulfillment.