Mitch Ottoson Shares How Pink’s Helped Him Shape His Family’s Future

What inspired Mitch Ottoson to become a Pink’s franchise owner?

Before launching Pink’s Castle Rock and Centennial, Mitch Ottoson worked in consulting while his wife built her career as a dietician. Despite stable professions, both Mitch and his wife shared something deeper: an entrepreneurial drive. They each had side gigs, tried different opportunities, and pursued various ideas, but nothing ever felt like the right fit. The spark was there, but they had not yet found the business that aligned with their goals, values, and long-term vision.

That changed the day they discovered Pink’s.

Mitch describes their reaction as immediate and instinctive. Pink’s offered the perfect mix of opportunity, structure, and purpose. It was enough for them to finally take the leap they had been considering for years. His wife quit her job to step into the business full time, while Mitch continues balancing his consulting role as they grow their location to the point where he can join the business full time as well.

For Mitch, Pink’s represented not just a new career, but a path toward building something meaningful for their family.

What was it like launching Pink’s Castle Rock and Centennial?

Mitch explains that the launch process was both exciting and overwhelming. Their location grew faster than they anticipated, which he calls a “good problem to have,” but it required quick thinking, adaptability, and problem solving.

In the early months, they found themselves scrambling to:

• Secure additional vans
• Hire the right technicians
• Train team members
• Meet growing customer demand

While it was stressful at times, Mitch believes the experience shaped them as leaders and set the tone for fast growth. The challenges forced them to expand their skills, strengthen their systems, and learn the business at a rapid pace.

Even with the pressure, the growth confirmed one thing for Mitch: they had made the right decision.

Why does Mitch love being a business owner?

Mitch says his favorite part of business ownership is having control over his own destiny. After years of working in traditional environments, he realized he wanted to bet on himself. He wanted the opportunity to take responsibility for his family’s future, build something lasting, and create a life shaped by his own decisions.

With three young children, Mitch finds it meaningful to show them what entrepreneurship looks like. His kids are now involved in the adventure, often asking from the back seat of the car, “Dad, are we going to clean those windows?” Mitch loves that they see the business in action and feel connected to it.

For him, ownership is not just about income. It is about example. It is about showing his kids how to work hard, take risks, and build something you believe in. It is about setting the groundwork for generational opportunity that his family can grow from.

How has franchising helped Mitch apply what he has learned from years of studying business?

Mitch has always been a student of business. For years he has read books from leaders, entrepreneurs, and thinkers who explore personal growth, leadership, and wealth building. He often mentions authors like Cody Sanchez and John Maxwell, whose ideas have shaped his understanding of entrepreneurship.

Now, as the owner of Pink’s Castle Rock and Centennial, he sees those concepts come to life in real time.

He is now experiencing:

• Building and motivating a team
• Serving customers at scale
• Developing leadership habits
• Managing growth
• Making strategic decisions
• Practicing personal discipline

The theories he has spent years studying are now part of his daily reality. Instead of only reading about business principles, he is applying them, refining them, and witnessing the impact of those principles on real people.

For Mitch, putting business wisdom into practice has been one of the most exciting parts of ownership. It has validated his decision to pursue entrepreneurship and has shown him that he is capable of leading and growing a thriving business.

What role does continuous improvement play in Mitch’s business journey?

Mitch believes that one of the most powerful parts of the Pink’s franchise system is its commitment to continuous improvement. From the corporate team to the other franchise owners, there is a shared mindset that the business can always grow, evolve, and improve.

This emphasis on constant learning resonates deeply with Mitch. He and his wife are committed to growing as individuals, as leaders, and as business owners. They see every challenge as a chance to refine their approach, every success as a stepping stone, and every day as an opportunity to get better.

For Mitch, entrepreneurship is not about reaching one final destination. It is about moving forward, adapting, and improving both personally and professionally. Continuous growth keeps him motivated and reminds him why he chose business ownership in the first place.

How has business ownership influenced Mitch’s family and future?

Launching Pink’s Castle Rock and Centennial has had a meaningful impact on Mitch’s family. It has given them a shared purpose, a new sense of possibility, and a tangible example of what happens when you pursue your dreams.

His children now get to see firsthand what hard work, leadership, and entrepreneurship look like. They watch their parents build something together. They experience the pride of seeing Pink’s vans on the road. They learn early the values of effort, dedication, and responsibility.

Mitch hopes that the business becomes something lasting. A legacy. A foundation his children can draw inspiration from, or perhaps even take part in someday.

He believes that Pink’s is helping them build not only a business, but also the beginning of generational wealth and opportunity.

Why was Pink’s the right franchise for Mitch?

After years of searching for the right opportunity, Mitch feels confident that Pink’s was the perfect match. The franchise gave him:

• A proven model
• A supportive community
• A recognizable brand
• Clear systems and training
• Strong values
• Room for growth

Pink’s allowed Mitch and his wife to step into business ownership with confidence, direction, and a clear playbook. Instead of building everything from scratch, they were able to focus on serving customers, hiring the right people, and scaling the business.

For Mitch, Pink’s was the opportunity he and his wife had been waiting for.

What can future franchise owners learn from Mitch’s experience?

Mitch’s story offers several lessons for aspiring entrepreneurs:

• Trust yourself enough to take the leap
• Build a business that aligns with your values
• Expect growth to be fast, messy, and rewarding
• Invest in your family’s future, not just your career
• Study business, but also put that knowledge into action
• Embrace continuous improvement
• Surround yourself with a strong franchise system

Mitch believes that entrepreneurship is not about having everything figured out on day one. It is about making a decision, learning quickly, adapting constantly, and staying committed to your goals.

Pink’s helped him find a clear path forward, and his story shows that with the right mindset and support, the possibilities are wide open.