Last week, someone asked me a question that made me smile:

“Is training really that big of a deal?”

Short answer?

Yes.

Longer answer?

When someone opens a franchise, it’s a huge deal.

They’ve invested time, money, energy — and maybe a little bit of sleep.

The one thing they shouldn’t have to do? Figure it out on their own.

That’s where training comes in.

It’s the thing that helps a brand stay consistent.

It’s what gives a new franchisee the tools, confidence, and rhythm to make things work — even on the tough days.

Good training doesn’t just explain how to ring up a sale or set up a system.

It should cover the full picture:

And it should be led by people who care.

Because that feeling — the “we’re in this together” feeling — really matters.

Let’s be honest:

Without strong training, things can fall apart quickly.

Franchisees feel lost.
Brand standards get blurry.
Customers notice — and not in a good way.

That’s why every franchise system worth its salt pours time and heart into this part of the journey.

It’s not just a box to check.

It’s the launchpad.

At ResiBrands, training isn’t a one-time thing.

It’s layered. Supportive. Ongoing.

We want our franchisees to succeed — not just survive.

So we walk with them. We answer questions. We show up again and again.

Because when someone puts their trust in your brand, the least you can do is show them exactly how to thrive in it.

It’s everything.

It’s the first step and the safety net.
The strategy and the spirit.
The thing that sets the tone for the whole journey.

With the right training, a franchisee walks in with their shoulders back.

Ready.

Because someone took the time to teach them how to win.

And that? That changes everything.

*This is not an offer to sell a franchise. Franchise offerings are made only through the delivery of a Franchise Disclosure Document (FDD)*

How Important Is Franchise Training?

So, What Is a Franchisor?