From Idea to Ownership With Kevin And Kathy Luu

What inspired Kevin and Kathy Luu to become franchise owners?

Kevin and Kathy Luu always felt a strong entrepreneurial pull, but timing and opportunity never aligned the way they hoped. The desire to own a business was always present in the background, but life’s responsibilities, career paths, and uncertainty kept them from taking the leap. Kevin spent his career in software, while Kathy built a career in medicine. Their backgrounds were different, but together they brought a powerful blend of analytical thinking, compassion, leadership, and problem solving.

During their time living in Tulsa, Kevin reconnected with a mentor in Atlanta. That conversation changed everything. In the middle of catching up, his mentor asked a simple but meaningful question:

“Have you ever considered franchising?”

Kevin had not. In fact, franchising had never been on their radar. But that one question planted a seed. It encouraged the Luus to rethink the idea of entrepreneurship through a new lens. Instead of starting from scratch, franchising offered a way to build a business with support, proven systems, and an existing playbook. That idea felt promising and much less overwhelming.

This conversation became the starting point of their journey into franchise research. They began exploring which brands aligned with their values, which industries spoke to them, and what kind of business would fit their lifestyle. As they searched, the question slowly became not whether to franchise, but which franchise to choose. How did the Luus discover ResiBrands?

Once they began researching franchise options, Kathy found ResiBrands. As they looked deeper, what stood out was not only the franchise model but also the culture, the openness, and the level of support offered to owners.

They wanted to build a business, but they also wanted a community that would guide and grow with them. ResiBrands checked all of those boxes.

How did the Luus discover ResiBrands and Action Exteriors?

As they reviewed franchise options, it was Kathy who found ResiBrands. The more they researched, the more confident they became that this was the right direction for them. It was not only the business model that stood out, but also the people behind it. Culture, support, and genuine connection were at the top of their priority list. ResiBrands offered all three.

They wanted a franchise that would not only give them the framework to succeed but also the community to grow with. They wanted a place where they could ask questions, share experiences, and learn from others who were facing the same challenges.

For the Luus, ResiBrands represented a community of people who cared about each other's success. Action Exteriors, as part of that system, felt like the perfect entry point into a new chapter of their life. What was their experience during onboarding and training?

During onboarding, Kevin and Kathy were impressed with how much the ResiBrands team listened to them. As the first owners of Action Exteriors, they had unique needs and questions.

ResiBrands encouraged them to share feedback so the system could better support their success. That willingness to listen helped them feel fully supported from day one.

Why did Kevin and Kathy choose ResiBrands for Action Exteriors Tulsa?

After researching multiple franchise opportunities, three key factors helped the Luus recognize that ResiBrands was the right home for their entrepreneurial journey with Action Exteriors Tulsa.

1. A strong support system

Kevin and Kathy were not just looking for a brand name. They wanted a team behind the brand who understood the challenges of new business owners. ResiBrands offered coaches, mentors, and support teams who were readily available. From day one, they felt like they would not be left to figure things out alone.

2. A collaborative culture

ResiBrands encourages open communication between franchise owners, the leadership team, and the support staff. The Luus valued the opportunity to connect with other owners, share ideas, and learn from people who were a few steps ahead in the journey. That community aspect played a major role in their decision.

3. A brand that listens

The Luus were drawn to how responsive and engaged the ResiBrands team was during the onboarding process. They wanted a franchise that valued feedback and continuously looked for ways to improve. ResiBrands demonstrated that they were committed to listening to franchise owners, especially those joining new brands like Action Exteriors.

This combination of support, culture, and communication gave the Luus confidence that they were choosing a franchise dedicated to long term success.

What was Kevin and Kathy’s experience during onboarding and training?

As the first Action Exteriors franchise owners, Kevin and Kathy had a unique onboarding experience. They were stepping into a brand new franchise category within the ResiBrands family, and that meant they had important insights to share. What impressed them most was how willing the ResiBrands team was to listen.

Instead of simply being handed a binder and sent on their way, they were invited into meaningful conversations. ResiBrands asked them what tools they needed, what questions they had, and what systems would help them succeed in their market. The Luus felt their feedback was valued, not dismissed.

During training, the team helped them understand the systems, processes, marketing tools, and operational strategies needed to launch successfully. It was not just information given to them. It was a collaborative experience that shaped the future of Action Exteriors.

For them, this created a level of trust and belonging that made everything feel possible. They were not just joining a franchise. They were helping build the foundation for future owners.

What have Kevin and Kathy learned as new franchise owners?

Kevin and Kathy have learned that business ownership comes with highs and lows. Some days feel exciting and full of possibility, while others bring unexpected challenges. But through every step, they have learned valuable lessons that continue to help them grow as leaders.

Every business has highs and lows

Entrepreneurship is never a straight line. There are moments of excitement and moments of uncertainty, but the journey becomes meaningful when you accept that both are part of the process. The Luus have learned to celebrate the wins and stay grounded during the tough days.

Support makes ownership easier

One of the biggest realizations for the Luus has been how valuable the ResiBrands support system is. Their coach is always available to guide them, answer questions, and help them work through challenges. Knowing that they have people who believe in them makes the journey feel achievable.

Growth comes from connection

The Luus believe that staying engaged with coaches, fellow owners, and the franchise community accelerates learning. The more they connect with others, the more confident and informed they feel in running their business.

How has ResiBrands helped them succeed as first-time franchise owners?

ResiBrands has created an environment where new owners feel supported, included, and understood. For Kevin and Kathy, this has been a game changing part of their journey. They have access to experts, peers, systems, and a community that wants them to succeed.

This sense of unity has helped them navigate the early stages of business ownership with confidence. Instead of feeling isolated, they feel encouraged. Instead of feeling overwhelmed, they feel equipped.

What advice do Kevin and Kathy have for new franchise owners?

Their advice is straightforward and heartfelt:

You are not alone.

There will be tough days, setbacks, and learning moments. But there will also be breakthroughs, growth, and victories. The key is staying connected to your coach, leaning into the community, and remembering that every owner faces similar challenges.

The more effort you put into engaging with the system, the stronger your business becomes. Success comes from collaboration, communication, and a willingness to keep learning.

How has franchise ownership changed the Luus’ life in Tulsa?

Becoming franchise owners has given Kevin and Kathy a renewed sense of purpose and direction. They are building something they can be proud of, contributing to their local community, and creating a future with more control and opportunity.

Entrepreneurship has allowed them to lean into their strengths as a couple. Kevin brings technical problem solving and systems thinking. Kathy brings empathy, leadership, and relationship building. Together, they are creating a business that reflects both their skills and their values.

For them, Action Exteriors Tulsa is not just a business. It is a chance to grow, serve, and create something meaningful for their family and their community.