What Is Franchising In Business?
Lately, I’ve been thinking about all the different ways people start businesses.
Some people dream something up from scratch. Others take over a family shop. And then, there’s franchising.
But what is franchising, really?
Let’s break it down.
A Simple Way to Understand Franchising
Franchising is a business partnership, but not like the “my friend and I are starting a food truck” kind.
It’s more like this:
There’s a company that has already figured out how to make something work. Maybe it’s a painting business, a gym, or a window cleaning service. They’ve built it, tested it, and now it’s successful.
That company is called the franchisor.
You can step in and say, “Hey, I want to bring this business to my city.”
If they say yes, you become the franchisee.
You get to use their name, their systems, and their business playbook. You’re basically building your own version of that company, just in your town.
What You Actually Get
When you buy into a franchise, you get a lot more than just a name.
You get:
The brand’s trademarks
The company’s step-by-step systems
The rights to use their business model
Training on how to run the business
Ongoing support from their team
You don’t have to figure everything out alone.
You still own your location, but you’re backed by people who know what they’re doing.
Why People Choose Franchising
Starting a business can be a little scary. There’s a lot to learn. There’s a lot that can go wrong.
That’s why franchising appeals to so many people.
You’re starting something, but you’re not starting from zero.
You’re walking into a proven system. You’re building something with guardrails. You’re not spending nights Googling “how to price my services” because someone is already there to teach you.
So, What Is Franchising, Really?
It’s a way to build your own business—but you don’t have to do it all by yourself.
You get the name. You get the system. You get the team.
But most of all, you get a head start.
And sometimes, that’s exactly what you need.
*This is not an offer to sell a franchise. Franchise offerings are made only through the delivery of a Franchise Disclosure Document (FDD)*
