What Are KPIs for Franchise Success?
Once you’ve launched your franchise, the next big question is:
“How do I know if it’s working?”
What are the KPIs for Franchise Success?
First, What’s a KPI?
KPI stands for Key Performance Indicator.
It’s just a fancy way of saying:
“Here’s how we measure what matters.”
The Big Picture: Cash Flow and EBITDA
At the end of the day, every brand wants the same thing:
Healthy cash flow
Strong EBITDA (that’s earnings before interest, taxes, depreciation, and amortization — a clean view of profitability)
If those two things are growing, you’re in good shape.
Track These Along the Way
To get there, you’ll want to keep an eye on a few daily and weekly metrics:
Lead volume – How many people are reaching out?
Estimate close rate – How many quotes turn into paying jobs?
Average ticket size – How much are customers spending each time?
These little numbers help you see how the business is trending before it shows up in the bank account.
Why They Matter
KPIs help you stay proactive.
Instead of waiting until the end of the quarter to see how things went, you can course-correct in real time.
That’s the magic.
So… What Are KPIs for Franchise Success?
They’re the numbers that help you predict (and improve) your bottom line.
Every brand might track them a little differently — but they all lead to the same place:
profitability and growth.
*This is not an offer to sell a franchise. Franchise offerings are made only through the delivery of a Franchise Disclosure Document (FDD)*
