How Important Is Location in Franchising?
I hear this one a lot:
“How important is location when it comes to franchising?”
And honestly? It’s a bit more complicated than people think.
Yes, Location Does Matter
Location is definitely a factor.
Things like:
Foot traffic
Territory boundaries
Zip codes
Median household income
These all play a role in how a franchise performs.
A good location can make things easier.
But It’s Not the Whole Story
Here’s the secret:
The operator of the business matters more.
A motivated, skilled manager or franchisee can turn a so-so location into a success.
They know how to market locally, connect with customers, and run tight operations.
What I’ve Seen Over and Over
I’d take a great manager in a tough territory over a great location with a weak manager any day.
The right person makes the difference.
Because even the best spot won’t save a business that’s poorly run.
So… How Important Is Location in Franchising?
It matters.
But it’s not everything.
Great leadership and execution will often beat a perfect location with no heart.
If you’re thinking about franchising, focus on finding the right operator — and support them well.
*This is not an offer to sell a franchise. Franchise offerings are made only through the delivery of a Franchise Disclosure Document (FDD)*
